STORYSMART Way

THE STORYSMART® WAY

We believe everyone matters and deserves to have their story told on screen in a memorable STORYSMART® way. 


We provide premium filmmaking storytelling by connecting our clients to talented filmmakers who are among the best in the business. 


A great story is a gift we all deserve to own. 


STORYSMART® Ethical Credo


We are committed to providing our clients amazing professional storytelling with integrity.


We will do our work in an honest, fair and responsible way that aligns with the best practices of journalism, filmmaking and public relations.


Following are the core values that guide our documentary filmmaking storytelling approach.


We commit to:


  • Adhering to journalism's core values of honesty, integrity and accountability.


  • Being transparent about who we are, as well as who our client is so the audience knows the source, sponsor and intent behind the story.


  • Seeking truth, being honest and accurate in our storytelling. 

 

  • Crediting sources and demanding that clients are honest with us by providing accurate information to tell their story.


  • Maintaining a highly professional, neutral storytelling independence in our work.


  • Empowering each filmmaker to share client stories from their objective point of view


  • While we will seek feedback from the client to ensure each story is accurate, our filmmaking storyteller is expected to use their own words and professional judgment in preparing and editing the story to the client's satisfaction.


  • Avoiding real, potential or perceived conflicts of interest.


  • Safeguarding client confidences, as well as private or confidential information.


The SMART in STORYSMART®

Strategic

Each story should serve a strategic purpose.  You should be clear about why you are telling that story, whether that means trying to connect your business with a customer or your parent to your child.

Message

Each story should convey a message important to you and your audience.     

Audience

Each story should be audience focused.  You should be intentional about who you are targeting with your story.  No factor is more important than audience.

Relatable      

Each story should speak to the audience at an emotional level that deepens their relationship with you. 

Told

Tell your own story.  Own your narrative.  They are your stories.  Own them.  Take responsibility for telling your own story. 

STORYSMART® CARES

Everyone Deserves To Have Their Story Told

Living Our Mission to Provide STORYTELLING FOR ALL

"A great story on film or video is a beautiful gift that has profound power to connect and touch people deeply."

--Ron Watermon, Founder & CEO of STORYSMART®                           


Learn More About STORYSMART CARES
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